![]() Personalise with date targetingĭate targeting can be used in a couple of clever ways to maximise your Valentine’s Day sales. Sofitel Legend The Grand Amsterdam highlights a number of different packages that guests can choose from for Valentine’s Day. This is a big audience to get in front of for this holiday. Even just one message on mobile makes a big difference, especially if like most other hotels these days, your mobile traffic is over half of all of your website traffic. Typically, most last-minute gift buying happens on mobile so make sure whatever offers you have for this holiday are promoted on mobile devices as well as desktop. Searches for Valentine’s Day peak from the 11th to the 15th of February, so even for this holiday, expect last-minute gift shoppers. Start promoting these early to capture the forward planners and to get spaces booked in advance. If you have a special Valentine’s Day menu or dining arrangements, including cocktail specials or romantic desserts, highlight these on your website with a call to action to make a booking. Offer dining packagesĪ romantic brunch or dinner on Valentine’s Day can go down a treat. The Langham, Hong Kong promotes their gift vouchers for Valentine’s Day gifts. Make sure to highlight the benefits as well as terms for your gift vouchers, including the length of validity and what the voucher can be redeemed for, such as specific rates, spa treatments, restaurant credit etc. Vouchers make a great Valentine’s Day gift as receivers can choose the gift and dates that suit them. If your hotel offers gift vouchers, now is the perfect time to promote these. Here are our 6 hotel marketing tips for creating Valentine's Day offers that drive revenue: 1. It’s the perfect opportunity for hotels to create themed offers to make the most of this increased demand. This is a holiday where people are searching and spending. Spending is also estimated to be increasing, with the average amount spent between 20 rising by $60. ![]() Searches on Google for Valentine’s Day start the day after Christmas, steadily increasing throughout January and then finally peaking on the 11th to 15th of February. Promotion of Valentine’s offers can start as early as the beginning of the year in some places-and it’s not surprising why. This holiday is a great time to promote special packages and offers for your guests to treat their significant other. For most hotel marketing calendars, Valentine’s Day is the first big event of the year.
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